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UI/UX
Design.
We design intuitive web and mobile
interfaces, scalable design systems, and brand identities — embedded with engineering teams to ensure designs ship, not sit in Figma.
What we do.
Design at PettersonApps is not a separate phase that ends with a handoff. Our designers work inside the product team — same sprints, same standups, same deadlines. What we design, we build.
01. Product design (UI/UX)
- User research, personas, and user journey mapping
- Wireframes — low-fidelity flows for structure and navigation
- Interactive prototypes for user testing and stakeholder review
- High-fidelity UI design in Figma — production-ready, fully specified screens
- Responsive design — desktop, tablet, and mobile layouts
- Accessibility compliance (WCAG 2.1 AA)
02. Design systems
- Component libraries with reusable UI elements, tokens, and patterns
- Style guides — typography, color palettes, spacing, iconography
- Documentation for developers — specs, states, interaction rules
- Scalable systems that grow with the product
03. Brand identity
- Logo design and visual identity from scratch
- Brand guidelines — color, typography, tone, imagery direction
- Marketing assets — social media templates, pitch deck design, landing pages
- Brand application across web and mobile products
04. Redesign
- UX audits of existing products — usability issues, conversion drops, accessibility gaps
- Interface redesign with before/after validation
- Migration of legacy UI to modern design systems
- Incremental redesign within live products (no big-bang redesign required)
05. Graphic design & motion
- Custom illustrations, icons, and visual assets
- Micro-animations and interaction design (Lottie, CSS, After Effects)
- Onboarding animations and empty state illustrations
- Marketing and social media graphics
Who we work with.
Startups building a product without an in-house designer
You have engineers but no designer. Your product works but looks generic — default components, inconsistent spacing, no visual identity. You need a designer who understands product, not just aesthetics, and can work inside your dev team's sprint cycle.
Product teams that need a redesign
Your product has grown but the UI hasn't kept up. Users complain about navigation, onboarding drops off, and every new feature makes the interface more cluttered. You need a UX audit and a systematic redesign — not just a new coat of paint.
Companies building a brand from scratch
You're launching a new product or company and need the full visual identity — logo, colors, typography, design language — applied consistently across your web app, mobile app, marketing site, and pitch materials. You need it done once, done right, and documented for your team to maintain.
Development teams that need ongoing design capacity
Your engineers are blocked because there are no designs ready for the next sprint. You need a dedicated designer (or a small design team) embedded in your workflow — producing wireframes, screens, and assets on the same cadence your engineers ship code.
How we work.
Design that ships.
01.Design and dev in parallel
Our designers don't disappear for six weeks and come back with a finished mockup. They work inside the sprint cycle — designing 1–2 sprints ahead of engineering, iterating based on dev feedback, and adjusting as the product evolves. What gets designed gets built in the same release.
02.Designed for users
Every design decision is grounded in user needs, business goals, and technical constraints. We prioritize clarity, task completion, and conversion over visual novelty. The result is a product that looks good and works — not a portfolio piece that falls apart in development.
03.A system, not a file
You don't get a pile of disconnected Figma screens. You get a design system — reusable components, documented tokens, interaction patterns, and developer specs. Your team can extend the product without calling us back for every new screen.
Tools we use.
- Design
- Figma
- FigJam
- Adobe Illustrator
- Adobe Photoshop
- Prototyping
- Figma prototyping
- Maze
- Principle
- Motion & animation
- After Effects
- Lottie
- Rive
- CSS animations
- Handoff
- Figma Dev Mode
- Zeplin
- User research
- Hotjar
- Maze
- Google Analytics
- session recordings
- Design systems
- Figma component libraries
- Storybook integration
FAQ.
Before you ask.
Both. We offer design-only engagements where we deliver Figma files, prototypes, and design systems for your internal engineering team to implement. We also work as a full product team — design + development together. Most clients get better results with the combined model because it eliminates the handoff gap, but design-only is available if you already have engineers.
A focused UX audit and redesign of an existing product takes 3–5 weeks. A full product design from scratch — research, wireframes, UI design, and a design system — takes 4–8 weeks depending on screen count and complexity. Brand identity projects take 3–4 weeks. Ongoing design support runs as a monthly retainer with a dedicated designer embedded in your team.
We do both. For new products, we start with user research — personas, journey maps, and competitive analysis — before any visual design begins. For redesign projects, we run UX audits using analytics data, session recordings, and usability heuristics to identify problems before proposing solutions. Visual design without understanding users is guesswork.
Depending on the engagement: a complete Figma file with organized screens, a component-based design system with tokens and documentation, interactive prototypes for user testing, brand guidelines (logo, colors, typography, usage rules), and developer handoff specs. Everything is structured for your team to maintain and extend independently.
Yes — and we recommend it over big-bang redesigns. We audit the existing product, prioritize the highest-impact screens and flows, and redesign them in phases that align with your engineering sprint cycle. Users experience gradual improvement instead of a jarring overnight change, and you can measure the impact of each phase before committing to the next.
Design starts here.
Need design help for your product?
Whether you need a full product design, a brand identity, a UX audit, or an embedded designer for your team — tell us what you're working on. We'll respond with a tailored approach within 1–3 business days.