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OTT & Smart TV app development.
End-to-end OTT & Smart TV streaming platforms — VOD, SVOD, AVOD & CTV ads across every major TV ecosystem.
- 20M+20M+Users served
- 8+8+TV ecosystems
- 40K+40,000+Dev hours delivered
- 6+6+Active OTT case studies
What we build.
Products that went live.
From the streaming app to the backend that powers it, we build complete OTT products - tested on real devices, certified on real platforms, and shipped for sports, media, and content brands across the US, UK, and EU.
- OTT apps for Samsung Tizen, LG webOS, and Vega OS
- Android TV and Amazon Fire TV applications
- White-label OTT platform development
- CTV advertising infrastructure (SSAI, SGAI, VAST, GAM)
- Roku channel development (BrightScript + SceneGraph)
- Apple TV apps (tvOS / Swift)
- VOD, SVOD, AVOD, and TVOD platform architecture
- Hospitality and enterprise TV solutions
Technology we use.
- TV & OTT apps
- Samsung Tizen
- LG webOS
- Vega OS
- Android TV
- Roku (BrightScript + SceneGraph)
- Amazon Fire TV
- Apple TV (tvOS)
- Streaming & video
- HLS
- MPEG-DASH
- 4K / HDR10
- Adaptive bitrate streaming
- DRM (Widevine, FairPlay, PlayReady)
- CTV advertising
- SSAI
- SGAI
- VAST / VPAID
- Pause Ads
- Google Ad Manager
- AWS MediaTailor
Our Experience.
- 01
PrestoSports OTT
Rebuilt & live in 2 weeks
Full rebuild of a college sports OTT platform — shipped and live within two weeks, with white-label support and multi-platform TV delivery.
- Roku
- Apple TV
- Android TV
- Fire TV
- 02
Large OTT platform (NDA)
20M+ users · 40,000+ hrs
Enterprise-scale OTT serving 20M+ users. Shared SDK architecture enabling consistent multi-device playback across all major TV ecosystems.
- Apple TV
- Android TV
- Samsung
- LG
- Xbox
- 03
4K Relax TV
4K · Dynamic UI config
4K streaming app with backend-driven UI configuration and subscription monetization. Branding & layout configurable remotely without app updates.
- Roku
- Mobile
- 04
NDA TV
Multi-service aggregation
Aggregated streaming across multiple content services — personalized feeds, configurable architecture, rapid iteration without re-submission.
- TV
- Connected devices
- 05
Hospitality TV
Enterprise · Remote config
Enterprise hospitality TV solution with remote configuration, branded interfaces, and UX tailored for hotel and venue deployments.
- Android TV
- Fire TV
- 06
CTV Ad Platform
SGAI/SSAI · Pause Ads · VAST
Advanced OTT advertising system — SGAI/SSAI workflows, interactive ad formats, and AWS MediaTailor integration across smart TV & streaming.
- Smart TV
- OTT
- CTV
Built, launched, and delivered.
Platform strategy.
Which platform should be
built first?
The answer depends on your audience geography, content type, and monetization model.
Most clients start with Roku or Android TV, then expand. We help you prioritize based on your specific audience data.
| Platform | Best for | US share | |
|---|---|---|---|
| 01 | Roku | US-focused AVOD, news, lifestyle | US share~40% |
| 02 | Android TV / Google TV | Global reach, Android-first teams | US shareLargest |
| 03 | Amazon Fire TV | US households, Prime audience | US share~30% |
| 04 | Samsung Tizen | Global Smart TV buyers, EU markets | US share#1 brand |
| 05 | LG webOS | EU & Asia-Pacific TV audiences | US share#2 brand |
| 06 | Apple TV | Premium subscription content | US share~15% |
| 07 | Vega OS | Eastern/Central Europe | US shareGrowing |
FAQ.
Let's clear things up.
Yes. PettersonApps delivers full-cycle OTT development — from product discovery and UI/UX design to backend architecture, streaming apps across all major platforms, and deployment. We have built Netflix-style VOD platforms, live streaming apps, and subscription-based streaming products for clients in the US and EU.
We build for all major TV ecosystems: Samsung Tizen, LG webOS, Vega OS, Android TV, Apple TV (tvOS), Roku, and Amazon Fire TV. We also support connected devices including Xbox. Most clients begin with one or two platforms and expand — we architect for multi-platform from the start so expansion is straightforward.
We integrate all major OTT monetization models: SVOD (subscription), AVOD (ad-supported), TVOD (pay-per-view / transactional), and hybrid models combining subscription tiers with ad support. We also build CTV advertising infrastructure including SSAI, SGAI, VAST/VPAID, and integration with AWS MediaTailor and Google Ad Manager.
Yes. We design OTT systems using cloud-based infrastructure optimized for high concurrency — HLS/DASH adaptive bitrate streaming, global CDN distribution, and auto-scaling backend services. Our largest delivered platform serves 20M+ users.
We implement industry-standard DRM protection: Widevine (Android/web), FairPlay (Apple), and PlayReady (Microsoft/Xbox). Streams are delivered over encrypted HTTPS with token-based authentication, and we integrate with leading DRM licensing services.
Yes — legacy platform modernization is a common engagement. We audit and rebuild aging streaming codebases, migrate from monolithic to microservice architectures, add missing features (live streaming, analytics, multi-device support), and re-platform to current TV SDKs without taking your product offline.
A single-platform OTT MVP (one Roku channel or one Smart TV app) starts from around $30,000, with delivery in 8–12 weeks. Multi-platform products (3–4 TV ecosystems) typically run $80,000–$160,000 over 14–20 weeks. Full OTT platforms with backend infrastructure range from $150,000 to $280,000+. All figures are approximate — contact us for a scope-specific estimate.
Start your project.
Ready to build your OTT platform?
Tell us about your product — we'll
respond within one business day with a proposal or questions.